I think if you work with different kinds of codes, attitudes, in the end you have a language. It’s like within a person. You are not always the same.

You have to be open to dreaming. It’s a complicated language, but I’m obsessed with it.

With a brand like Gucci, you have to give something that belongs to beautiful Italian culture in terms of craftsmanship and materials.

For me, nothing is old. I don’t know why. If a dress is beautiful, and it’s very personal, I think it can live forever.

I’m a collector of everything.

I just try to see what happens when you put your feet on the accelerator.

I’m obsessed with trompe l’oeil – the idea of something that is existing and is not existing.

My father was a shaman. He told me that time doesn’t exist. He didn’t use a clock. He didn’t know when my birthday was.

To be against something or someone, it’s a dangerous thing.

I love just a stage.

I become mad when I work. It’s like a fever that grows; I don’t need to choose just one thing.

The obsession that you have to manage everything – it’s really bad.

My idea for Gucci was crazy, but that’s the only idea I had. I was sure I’d be fired after the first show.

I adore the classical pieces of our culture. The Greek and Roman are still inside and everywhere; it’s impossible to disconnect.

I never want to go out wearing something sad.

The idea that I’m 45 doesn’t mean that I have no creativity. I’m like a student: it’s the same – it’s not a war!

I spend a lot of time in Paris, in Milan, and in New York, and Rome is a little bit different. There is something in Rome, incredible, like in a Fellini movie. Everybody‘s screaming and laughing very loud. It’s something that can give me more energy in terms of freedom.

Fashion should be genderless; how people perceive the idea of beauty can vary from one to another.

I like it when I see people dressed on the street, and it looks like Gucci, but it’s not. It means you are doing something right.

The fragments for the past, for me, are not without life.

My way to think about creation is like the end of the world. I love confusion. So music and image, picture, fabrics, people, person, talk: That’s my way to work. And food. And perfumes. I love perfumes. And flowers and plants, and dresses and vintage.

I think that there is not really a difference between a ‘Peanuts‘ and a beautiful Renaissance painting. There is something very romantic in the ‘Peanuts’ – it’s at the same level of a novel or a Jane Austen story or a beautiful embroidered rose fabric. It is a piece of romanticism.

I’m very curious. I feel more comfortable surrounded by people not like me.

Beauty has no boundaries, no rules, no colors. Beauty is like a religion. You can include everything inside it.

I think that fashion, for a long time, has been in a prison. Without freedom. I think that without freedom, with rules, it’s impossible to create a new story.

In fashion, people are very focused on the future, but I really love to talk about the present.

Snoopy was a philosopher in a way.

I always explain through images and characters what fashion means, and describing scent is almost the same. It can be very powerful. It can really change the perspective a person has of you.

I love to come to L.A. because it’s one of the most inspiring places because there are no rules.

The only urgency I feel is to keep on, at a slow pace, with my journey.

Westminster is a piece of this city‘s energy, something the contemporary world has forgotten.

I understand that people want to see just the posh side of fashion, but fashion is a lot of work.

I love to give voice to things that are not very visible.

The way you dress is really the way you feel, the way you live, what you read, your choices. That’s what I want to put into Gucci.

I’m not conscious of being a revolutionary. This is my life, looking through my glasses at my little world, but this world seems to be full of people who understand it.

I hate to plan my life.

I grew up with a father who didn’t wear a watch, and this has permanently marked my relationship with time.

Your memory is not my memory.

I am a collector of jewels, old jewels.

For me, fashion is something that makes you feel alive, that expresses something of you: if you are sad, if you are happy.

I love to mix everything together. It’s really my way to see beauty.

I adore pink; it’s very powerful. It makes you feel sweet and sexy, also if you are a man.

Some women are forced by men to look a certain way to be accepted by the general public, and I find that terrible.

There should be no boundaries, no hierarchy, no violence. Men and women are equal.