Our job is not to answer questions, its to ask the right questions…that get us to the right answer.

Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.

Always be a beginner at something.

The experience is about how we get there, not the landing place.

If you want toget the most outof a sketch, youneed to leave bigenough holes forthe imaginationto fit in.

If I can see it, it’s a failure

If history is any indication, we should assume that any technology that is going to have a significant impact over the next 10 years is already 10 years old!

The fundamental thing about sketching is that it isabout asking not telling

When we have this description, of what a sketch is, itsattributes, we can then start inventing new things thatshare those attributes, and therefore improve our currenttechnics by inventing new and better tools that help ussketch.

The only way to engineer the future tomorrow is to have lived in it yesterday.

My thesis [is] that in order to design a tool, we must make our best efforts to understand the larger social and physical context within which it is intended to function