Great Marketing Quotes by Beth Comstock, Jay Baer, Peter Drucker, Jim Metcalf, Maya Angelou, Bentley Little and many others.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
If you think you can’t, you’re right.
If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
The things we fear most in organizations – fluctuations, disturbances,
imbalances – are the primary sources of creativity.
imbalances – are the primary sources of creativity.
The most reliable way to predict the future is to create it.
The best way to predict the future is to invent it.
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.